To read samples of my most recent professional work, click here: portfolio
(If you have difficulty viewing the png file of the sales page, see the directions below for how to view it in your browser).

See a live example of one of my sales pages by pasting one of the following links into your browser: praxiscet.com/working-with-self-and-identity-evergreen-signup/ or praxiscet.com/empowering-parents-evergreen-signup/

In addition, scroll down on this page to see spec samples.

If you have difficulty viewing any of the files on the sharepoint site linked above, trying downloading and opening them on your computer.

For the png files, it works well to view them with your internet browser.

To do this:
1. Download the png file
2. Browse to the file on your computer
3. Right click the file, choose “open with”, and choose your internet browser (chrome, firefox, etc)
4. Once the file is open, click on the image to enlarge it, then scroll with the mouse wheel or keyboard up and down arrows

Below are some spec samples of my copywriting. Click the link in the list below to see a description and image file for each piece.

Home Page

This is a home page for a physical therapy group. Notice the headline and subhead include the value proposition for this group: They offer several convenient ways to access their services and specialist physical therapy practitioners.

The page also includes features of the services offered and the benefits of those features.

Reasons to switch are addressed by highlighting pain points of competitors’ services.

Objections and questions are addressed with an FAQ section to reduce friction.

Some agitation is included to remind readers why they visited and persuade them to act.

Several call-to-action buttons are provided to make it easy for the visitor to take action when they are ready.

Testimonials are included to provide social proof.

Lead Magnet Landing Page

This is a lead magnet landing page for a web security Saas product. The goal here is to get subscribers to opt in to an email newsletter list by offering a free e-book that is highly relevant to the paid offer.

Pages similar to this are also used for Saas trial starts and demo opt-ins as well.

In the case of a free lead magnet offer, subscribers then enter a mid-funnel email nurture sequence with the goal of driving them to a sales page for the paid offer.

These pages are typically shorter but can vary in length depending on the complexity of the product or offer.

The more valuable and relevant the lead magnet is to the reader, the more effective it will be at getting opt-ins.

Article

This is a piece of content written in an informative style. It is intended to increase engagement by providing valuable information to the reader. In doing so, it highlights the unique features and benefits of the treatment approach that is being promoted.

Email for Lead Nurture

This is an example of a plain text email that would be part of a lead nurture campaign aimed at driving visitors to a sales demo or sales page. This campaign would include emails that continue to deliver value to build engagement, trust, and authority.